The main purpose of jewelry originates from the word ‘jewel' itself, which means ‘a precious stone or something that is highly esteemed'. Then why preference is still given to mediocre pieces of jewelry, meaning and conveying nothing?
Ever since women started to choose rings, earrings, pendants and brooches for themselves, their jewelry acquired a new meaning. Nowadays jewelry is not just some heirloom out of a jewelry box. Nowadays you can voice a protest or express an instant mood with such items. Absence of strict rules liberated both jewelry and people wearing them. Jewelry characterizes us same as our clothes, it enables to show our merits to advantage: properly selected earrings refresh our face, a brooch draws attention to a décolleté, a bracelet flatters delicate wrists, and rings impart a special sensuality to our gestures.
Would it be possible for a thin ring or a modest zirconia on a fishing line to perform these functions? Not at all. We were grown up on standard Soviet jewelry, but it is high time to learn self-expression and select jewelry that suit and appeal specifically to us instead of pandering to hackneyed ‘classics'.
With jewelry from VIOLET Jewelry House you will be able to unveil your character and highlight your personality. After all, we are creating what can be admired forever!
of jewelry production
of jewelry designs
at international exhibitions
Since 1995, VIOLET Jewelry House has presented over 50,000 jewelry designs. Whilst jewelry production has been based upon adherence to the following principles: state-of-the-art design taking into account the most recent trends of the world’s jewelry fashion, a creative approach of artists to jewelry designs development, high quality and technological efficiency of products.
For years of flawless performance, products created by craftsmen of the jewelry house have been widely acclaimed both among specialists and customers. That has been repeatedly confirmed by numerous diplomas awarded at international jewelry exhibitions as well as by grateful feedbacks of our clients.